This course is an online 1 day course which will provide guidance on how to identify and apply the correct lawful basis and highlight what can happen when things go wrong.

None of these dates work for you? Suggest another date & time

Description

This course looks at the legal issues which need to be considered when conducting marketing activities, taking into consideration both the GDPR and the Privacy and Electronic Communications Regulations (PECR). In addition to this, the Direct Marketing Guidance issued by the Information Commissioner’s Office will be covered, as will the advantages and disadvantages of using ‘bought in lists’. The course will provide guidance on how to identify and apply the correct lawful basis and highlight what can happen when things go wrong.

 

Course Content

  • What is marketing/direct marketing?
  • The compliance risks associated with the purchase or sale of marketing lists.
  • How to identify the most appropriate lawful basis for processing personal data for marketing purposes depending on the channel used.
  • The rules regarding direct marketing with the Privacy and Electronic Communications Regulations

What's Included:

  • 1 day interactive course with experienced trainer
  • All course materials 
  • Quizzes  

Course Format

The course will take 1 day to complete and will be held virtually.  

There will be quizzes during the course. This is to ensure that all delegates have fully understood the training throughout the day.

You will need access to Microsoft Teams and OneDrive throughout the course. All documents will be shared via OneDrive and sessions will be held via Teams.

The course will start at 9:00 am and finish at 4:00 pm.

Our course is great for

This qualification is primarily aimed at those who need to have an understanding of data protection, the GDPR and the Privacy and Electronic Communications Regulations (PECR), to do their job when conducting marketing activities; or those whose effectiveness in their role would be enhanced by knowledge of the law in this area.

This qualification is likely to be of particular benefit to those working in the following areas:

  • Marketing and Sales professionals
  • Data Protection and Privacy
  • Information Governance, risk and compliance
  • Data Management
  • Project Management
  • Directors/Senior Managers with Data Protection responsibilities
  • Legal and procurement
  • Information Security and IT
  • Human Resources