profiling, big data, artificial intelligence, machine learning and data protection law


Get Ahead
in Data Protection

with the Profiling, Big Data, Artificial Intelligence, Machine Learning and Data Protection Law Course

Do you want to know more about the data protection risks associated with Artificial Intelligence deployment in the business setting, and how this affects your responsibilities? If so, then take this one-day course.

This course provides a comprehensive understanding of the intersection between Profiling, Big Data, Artificial Intelligence (AI), Machine Learning (ML), and the relevant Data Protection Laws in the UK. Participants will delve into the ethical, legal, and technical considerations of utilising these technologies while safeguarding individual privacy rights. Delegates will acquire the tools and knowledge necessary to make informed decisions, mitigate risks, and harness the power of data for positive outcomes.

The course is interactive, so you will be encouraged to ask questions throughout, and can share your real-world experiences with other attendees, discussing issues and ideas to help them within their role. You’ll also talk through real-life practice scenarios to aid with your learning, giving you a proper hands-on learning experience. 


course content

unit ONE - fundamentals of profiling

unit two - big data concepts

unit three - AI and ML Fundamentals

unit four - ethical considerations in AI & ML

unit five - data protection impact assessments (Dpias)

unit six - data minimisation and purpose limitation

unit seven - case studies and ethical dilemmas

unit eight - best practices for responsible AI deployment

meet our trainer

Learning Outcomes

Understand the foundational concepts of Profiling, Big Data, AI, and ML.

Recognise the ethical implications and challenges associated with the use of these technologies.

Comprehend how the key data protection laws in the UK interact with AI and Big Data.

Apply risk assessment frameworks to ensure ethical and legal use of AI and Big Data technologies.

Analyse case studies to gain practical insights into real-world applications and ethical dilemmas.

Develop strategies for responsible AI deployment within organisational contexts.

Build confidence in how to present these findings through compliance tools available to you.

What's Included?

We’ll provide you with one of our highly skilled live trainers for the duration of the course. These experts currently work as DPOs or consultants, so can train you using real examples from their experience in the industry, ensuring the course is practical and reliable. 

Though our courses are virtual, you’ll still be fully involved by participating in breakout sessions, asking questions, and sharing your experiences. You can receive valuable advice from peers in the industry, network with other delegates, and make worthwhile connections.  

Our trainers are here to help you. We will provide you with mentor support for one month after the course, to assist with any queries or issues you may have.  

We don’t just deliver courses, and leave you to it. We provide you access to our online portal – which contains dozens of useful tools, templates, audits, policies, and more – all available for you to use within your organisation.  

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Upcoming courses and prices


None of these dates work for you?

who should take this course?

This course is primarily aimed at those who require an understanding of how data protection interacts with AI technologies. 

This course is designed for professionals and enthusiasts seeking an introductory understanding of the convergence of Profiling, Big Data, Artificial Intelligence, Machine Learning, and Data Protection Laws within the context of the UK. It is particularly beneficial for:

useful course information

All of our courses are held virtually (unless otherwise stated).

All our courses are tutor-led by experienced data protection professionals.

You will need access to Microsoft Teams (MS Teams) throughout the course.

All courses will commence at 9:00am and will finish at 4:00pm.

Breaks will be scheduled throughout the day. (If you need to attend a meeting during the day, please discuss this with the trainer so they can tie this into allocated breaks.)

You will be sent a link – via email  to the Microsoft Teams meeting two to three weeks prior to the course. (Please ensure that you are able to access this before the course commences.)

All courses have a maximum of 12 delegates.

View and download all of our BCS Foundation Certificate in Data Protection training resources below.

we have trained FTSE 100s Multi-National Organisations Schools Universities Councils Local Governments Agencies NHS Trusts GP Practices Retailers Charities Multi-Academy Trusts Housing Associations Ambulance Services Insurance Companies Sporting Associations Airports Retail Companies Hospitality Businesses Financial Services





Easy to understand data privacy and information security services that are always accessable, consistenty pragmatic and continually exceeding expectations.

With a DPAS course, you’re guaranteed an expert trainer, who is not only well known in the industry, but has years of hands-on data protection experience under their belt.

Our training programmes are internationally recognised and accredited by either The Chartered Institute for IT (BCS) or Continual Professional Development (CPD) Scheme. An accredited course will look better on your CV. 

If you want to speak to clients who have experienced our range of training courses, then get in touch. We are always happy to pass on contact details of our customers – with their consent, of course!

When you train with us, you receive access to free tools, templates, policies, and more – which you can use in your organisation. We also offer one month of support after the courses to ensure your questions are answered and that you’re confident going forward.

If you want us to train your staff virtually we can! Alternatively, if you’d prefer a more interactive approach, we can come to your place of work. We will always try and fit in with you and will be more than happy to discuss options.

We can offer bespoke training created for your organisation. For example, we can simulate a cyber attack for your Senior Managers to see how they would react to a real life threat, best preparing them for those situations should they ever arise.