Learn about the interactions between data protection and marketing, from law to tactical implementation.
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This course covers everything you need to know about data in marketing, from market research through to your customer database.
You’ll learn about the core legislation, acts, and regulations that impact on marketing activities – including how and when they apply in global marketing contexts.
Understanding data protection and marketing is essential for people on both sides of the equation. This one-day course will help you bridge the gaps in knowledge and understanding, leading to better marketing practices, and lowered risk for your organisation.
Part 1: Data Protection
- Roles in data protection
- What does data protection law do?
- Keeling schedules
- Types of data
- EU model of privacy
- Legal bases for using data
- Data subject rights
Part 2: PECR and Marketing
- Privacy and Electronic Communications Regulations (PECR)
- EU ePrivacy Directive
- GDPR vs PECR
- Cookies: what are they, and how do they work?
- When does PECR apply?
This course also includes interactive elements, real-life examples, and exercises to test your learning.
- 1 day interactive course with experienced trainer
- Access to relevant resources, such as policies, to take back to your company or organisation
The course will take 1 day to complete and will be held virtually.
There will be quizzes during the course. This is to ensure that all delegates have fully understood the training throughout the day.
You will need access to Microsoft Teams as all sessions will be held via Teams.
The course will start at 9:00 am and finish at 4:00 pm.
Our course is great for
This training session is primarily aimed at those who need to have an understanding of data protection, the GDPR and the Privacy and Electronic Communications Regulations (PECR), to do their job when conducting marketing activities; or those whose effectiveness in their role would be enhanced by knowledge of the law in this area.
This course is likely to be of particular benefit to those working in the following areas:
- Marketing and sales professionals
- Data protection and privacy
- Information governance, risk and compliance
- Data management
- Project management
- Directors/Senior managers with data protection responsibilities
- Legal and procurement
- Information security and IT
- Human resources
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